What is the primary purpose of data visualization?

The primary purpose of data visualization is to provide a graphical representation of information and data. This approach allows individuals to make sense of large datasets by translating complex numerical data into a visual format, such as charts, graphs, and maps. By presenting data visually, it becomes easier to identify patterns, trends, and outliers, which might be overlooked in raw data formats. Visualization enhances comprehension and communication, making it accessible for stakeholders who may not have a technical background.

The focus on visual representation is significant because it utilizes our brain's ability to process images more effectively than text or tables. This capability helps to facilitate better decision-making based on data insights, thereby empowering users to derive meaning and actionable insights from their data analysis efforts.